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전체기사 - 기아차 상반기 15만대 판매

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비지니스

기아차 상반기 15만대 판매

by 조숙희기자 posted Jul 02, 2013
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미국 판매법인 2분기 결산보고

 

기아자동차 미국 판매법인(KMA) 2013 상반기 15만대 판매고를 달성했다. 상반기 15만대 판매고 달성은 지난 해에 이은 두번째 기록으로 2/4분기 판매고가 15419대를 기록했다. 지난 6 판매량은 5536대다. 19개월 연속, 기아차 베스트셀링 모델을 기록한 옵티마는 상반기 판매량이 지난해 같은기간 대비 14.1% 증가한 83458대를 기록해 기아차 판매증가에 견인차 역할을 담당했다. 옵티마, 쏘울과 함께 소형차급의 리오 판매도 호조를 보여 지난해 6월대비 판매량이 13.7% 증가한 것으로 집계됐다. 기아차 브랜드 이미지를 크게 높일 것으로 평가받고 있는 프리미엄 세단 카덴자(한국명 K7) 경우, 6월중 1001 판매량을 나타냈다. 카덴자는 프리미엄급을 주도해 렉서스 ES350, 에큐라 TL, 도요타 아발론등의 경쟁모델들과 비교해 상품성과 가치가 모두 뛰어나 고객들로부터 호평을 받고 있다. 업계와 자동차 전문기자들도 기아차는 카덴자 출시와 함께 새로운 판매 모멘텀을 조성할 수 있을 것으로 예상하고 있다. 자동차업계는 기아차가 카덴자 출시로 인해 새로운 판매 모멘텀을 조성할 있을 것으로 내다보고 있다.

조숙희기자 cho@atlantachosun.com


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기아자동차 미국판매법인이 6월말 현재 15만대 판매고를 기록했다. 사진은 기아 옵티마.



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